Türk Markaları İlk 500'de Yok!

Salı, 19 Şubat 2013 22:28 Facebook'ta Paylaş

Uluslararası marka değerlendirme kuruluşu Brand Finance tarafından hazırlanan ‘Dünyanın En Değerli 500 Markası; Global 500 2013” çalışması sonuçlandı. Geçen yıl da dünyanın en değerli markası olan Apple, bu yıl marka değerini yaklaşık 17 milyar dolar artırarak, listede yine ilk sırada yer aldı. Geçen yıl 70.6 milyar dolarlık marka değerine sahip olan ve bu değeri 2013’te 87.3 milyar dolara yükselten Apple, böylece iki yıl üst üste dünyanın en değerli markası oldu.
Geçen yılki listede 38 milyar dolarlık marka değeriyle 6. sırada yer alan Güney Koreli Samsung, bu yıl önemli bir yükseliş göstererek 59 milyar dolara yakın marka değeri ile ikinci sırayı aldı. Samsung’u ise geçen yılın ikincisi Google takip etti. Geçen yıl 47.5 milyar dolarlık marka değerine sahip olan Google, bu yıl değerini yaklaşık 5 milyar dolar artırsa da listede yine de bir basamak düşmekten kurtulamadı.
ABD , 184 marka ile Global 500 listesine en çok markayla giren ülke olurken, ABD’yi 49 markayla Japonya ve 33 markayla Almanya takip etti.

Araştırmaya ilişkin değerlendirmelerde bulunan Brand Finance Türkiye Direktörü Muhterem İlgüner, Türk markalarının, değer olarak 2 milyar dolar sınırını henüz aşmaya başladıklarını belirterek, olumlu gidişatın sürmesi durumunda önümüzdeki yıllarda Türk markalarını da listede görmenin mümkün olacağını söyledi.

En değerli 20 marka Marka Milyar $
Apple 87.3
Samsung 58.7
Google 52.1
Microsoft 45.5
Walmart 42.3
BM 37.7
General Electric 37.2
Amazon 36.9
Coca Cola 34.2
Verizon 30.729

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